Segment your list, send to a searchable directory of curators and labels, and track downloads and plays, not just opens.
No credit card — free forever plan
How it works
Import contacts or use the built-in directory of curators, labels, radio, and blogs, searchable by genre and profile type.
Split by genre tags, past engagement, or custom lists, so each send goes to the contacts actually likely to act on it.
One clear pitch, a player they can hit play on, and a single ask, all tracked from the moment it sends.
Downloads, plays, and reply rate per segment, so the next campaign targets better than this one.
What's included
Find and send directly to artists, labels, radio, and blogs by genre and profile type, instead of hunting for contact info one by one.
Split your list by genre tags, engagement history, or custom groups, and send only to the contacts likely to respond.
Publish your own public drop box so artists and other labels can submit tracks straight to you.
See what a contact actually did with the track, the signal that tells you a campaign worked.
Every campaign, every contact, and every result in one place, instead of scattered across a mailing tool and a spreadsheet.
Promo pool compared
| Inflyte | Playsway | |
|---|---|---|
| Included contact & audience tools | ||
| Download & play tracking | ||
| Reply / feedback tracking | ||
| Segmentation by engagement | ||
| Same platform as smart links & discovery | ||
| Starting price | $55/mo | Free |
Competitor pricing shown is standard published pricing as of writing and may change.
FAQ
A promo campaign is a targeted send of your track or release to a list of contacts, DJs, curators, labels, or fans, tracked so you can see what actually happened after you hit send: downloads, plays, and replies, not just opens.
Promo pool services are typically priced per submission or per month for a fixed number of sends, and live separately from your contact list and analytics. Playsway includes a searchable directory of curators, labels, and radio alongside your own contact list, segmentation, and campaign analytics, in one platform instead of three.
Yes. Segment by genre tags, engagement history, or custom lists, so a release only goes to the contacts actually likely to play or cover it, instead of blasting your entire list every time.
Downloads, plays, and reply rate per campaign and per segment, the signals that show someone actually did something with the track, not just that an email arrived.
Free and paid plans have different allowances for monthly send volume and campaign length. Paid plans raise both substantially for labels running frequent releases.
Yes, campaigns, segments, and analytics all work across a full label roster, not just a single artist profile.
Join the DJs and labels using Playsway for promo campaigns, smart links, and discovery in one workspace.